As I mentioned in a previous post, I have started initial research into writing a book covering real estate's mainstream business model, real estate commissions. The name of the book will be the following:
Breaking Commissions: The Dark Side of the Real Estate Commission Model
The main title of the book is a play on the tv show, Breaking Bad, in which the main character breaks bad or commits illegal acts to support his family. The subtitle is a homage to the film Star Wars and its antagonistic theme, the dark side of the force.
The tentative chapter order and names are as follows:
- Introduction
- The Anti-Model
- Independent Conundrum
- The Miseducation of All
- Survivor Realty Show
- The Act of Unaccountablilty
- Cult of Control
- The FUD Principle
- Too Tight Coupling
- Wag The Dog
- For Sale By Owner
- Fee-For-Services
- Project Management
I intend to post excerpts and revisions as I develop the manuscript.
--Corey
FUD Principle?
ReplyDeleteFUD is an acronym for fear, uncertainty, and doubt which pertains to advertising strategies.
ReplyDelete