Monday, January 28, 2013

Breaking Commissions Begins

As I mentioned in a previous post, I have started initial research into writing a book covering real estate's mainstream business model, real estate commissions. The name of the book will be the following:

Breaking Commissions: The Dark Side of the Real Estate Commission Model

The main title of the book is a play on the tv show, Breaking Bad, in which the main character breaks bad or commits illegal acts to support his family. The subtitle is a homage to the film Star Wars and its antagonistic theme, the dark side of the force.

The tentative chapter order and names are as follows:

  1. Introduction

  2. The Anti-Model

  3. Independent Conundrum

  4. The Miseducation of All

  5. Survivor Realty Show

  6. The Act of Unaccountablilty

  7. Cult of Control

  8. The FUD Principle

  9. Too Tight Coupling

  10. Wag The Dog

  11. For Sale By Owner

  12. Fee-For-Services

  13. Project Management

I intend to post excerpts and revisions as I develop the manuscript.



  1. FUD Principle?

  2. FUD is an acronym for fear, uncertainty, and doubt which pertains to advertising strategies.